Act before the cybercriminals do
Attackers don’t wait. The moment a vulnerability is exposed, they’re already working to exploit it. The problem? Most security teams are still reacting, patching after the fact instead of eliminating exposures before attackers even get the chance.
Managing an organization’s attack surface proactively isn’t optional anymore. It’s the difference between preventing a breach and scrambling to contain one. With modern attack surfaces expanding at unprecedented rates—sprawling across cloud environments, third-party dependencies, and ephemeral assets—traditional security methods have become obsolete. Periodic scans and reactive security measures leave organizations exposed for far too long.
Proactive Attack Surface Management (ASM) changes the game by ensuring continuous discovery, validation, and remediation of exploitable risks. Instead of waiting for the next scheduled scan to reveal a security gap, organizations using proactive ASM see, validate, and remediate exposures as they emerge—before attackers can weaponize them.
Why Proactive Attack Surface Management Is Essential
Every hour, security teams fall further behind. Threat actors move at attacker speed, exploiting vulnerabilities within hours of disclosure. A report by Mandiant indicates that in 2023, the median time from vulnerability disclosure to exploitation was just five days, with some vulnerabilities being exploited within hours. In 2024, 23.6 percent of Known Exploited Vulnerabilities (KEVs) were known to be exploited on or before the day their CVEs were publicly disclosed, indicating that exploitation can happen at any time in a vulnerability’s lifecycle. A single unpatched system, a forgotten subdomain, or a misconfigured cloud asset can provide an entry point. If an organization doesn’t have real-time visibility into its attack surface, they’re gambling with their security.
The Modern Attack Surface: A Growing Challenge
The attack surface isn’t what it used to be. A decade ago, security teams could draw clear lines around what needed protection—company-owned servers, on-premises networks, well-defined perimeters. Those days are gone. Now, the attack surface is in constant motion, expanding and shifting as businesses embrace the cloud, integrate third-party platforms, and adopt new technologies at breakneck speed. According to a 2023 report, more than 80 percent of data breaches involved data stored in the cloud, highlighting the rapid adoption of cloud services and the unique security challenges that come with it.
Take shadow IT, for example. A development team spins up a cloud instance to test a new feature, but no one outside their team knows it exists. It isn’t monitored, isn’t patched, and remains wide open to attack. Meanwhile, marketing launches a microsite for an event, but once the event is over, the subdomain stays online, forgotten—until an attacker finds it and exploits it as an entry point. These aren’t hypothetical scenarios.
They happen every day, and security teams often don’t know about them until it’s too late.
Then there’s the cloud itself. Businesses have embraced cloud infrastructure for its speed and scalability, but every advantage comes with risk. A simple misconfiguration—an open S3 bucket, an exposed API, a permission set left too broad—can turn into a full-scale breach in an instant. The same flexibility that makes cloud environments powerful also makes them dangerously unpredictable.
And third-party dependencies? They introduce risks far beyond an organization’s direct control. A vendor’s breach can expose sensitive data. A compromised SaaS integration can become a conduit for lateral movement inside an otherwise secure network. A software library used in thousands of applications can suddenly become the next Log4j.
Yet, many security teams are still relying on outdated methods—quarterly penetration tests, annual audits, or even daily scans—none of which capture real-time changes. The reality is, an attack surface is never static. It expands with every new acquisition, every development sprint, every partnership, and every cloud deployment. Without continuous visibility, security teams are left fighting yesterday’s threats while attackers exploit today’s weaknesses. A report by Rapid7 found that 56 percent of vulnerabilities were exploited within seven days of public disclosure. Additionally, a report by Edgescan indicated that the mean time to remediation for critical vulnerabilities is 65 days, while adversaries are now able to exploit a vulnerability within 15 days (on average) of discovery, emphasizing the need for continuous monitoring to address emerging threats promptly.
Attackers Exploit Gaps in Traditional Security
The problem with reactive security isn’t just delay—it’s inefficiency. Traditional methods generate high volumes of false positives, leaving security teams buried in low-priority alerts while critical exposures slip through. By the time a vulnerability is detected, attackers may have already breached the system.
Proactive ASM eliminates this guessing game by focusing on high-signal, validated exposures—the real security risks that demand immediate action.
Core Principles of Proactive ASM
- Continuous Discovery
Security teams can’t protect what they can’t see. Proactive ASM ensures all externally facing assets—including unknown, misclassified, or abandoned ones—are continuously discovered and monitored. Effective Attack Surface Management involves continuously discovering, monitoring, analyzing, and reducing an organization’s attack surface to mitigate potential cyber threats. - Exploit-Based Verification
A list of vulnerabilities isn’t enough. Security teams need proof—a way to separate theoretical risks from real-world threats. - Prioritized Response
Instead of being overwhelmed by false positives, security teams focus on exposures that matter. Proactive ASM prioritizes vulnerabilities based on exploitability and business impact, directing resources to the risks that pose the greatest threat.
Proactive vs. Reactive Security: What’s the Difference?
Security strategies fall into two categories: those that chase threats and those that anticipate them. Organizations relying on reactive security find themselves constantly responding to incidents, struggling to keep up with an attack surface that never stops changing. On the other hand, proactive security shifts the focus from responding to breaches after they occur to identifying and eliminating exposures before attackers can exploit them.
But for many security teams, breaking free from reactive security is easier said than done. Legacy tools, outdated processes, and the sheer volume of vulnerabilities make it difficult to escape the endless loop of scanning, patching, and hoping for the best. The problem isn’t just speed—it’s an approach that fundamentally fails to keep up with modern threats.
Reactive Security: An Endless Game of Catch-Up
Security teams are constantly playing catch-up. A new vulnerability is discovered, a patch is released, and a mad scramble begins. Is this exposure present in our environment? Is it already being exploited? How fast can we deploy a fix?
By the time answers start trickling in, attackers have already moved. The cycle repeats with every new threat—slow, inefficient, and dangerously reactive. Organizations relying on periodic scans or traditional security assessments are often blindsided, discovering critical gaps only after attackers have already found them.
Consider a common scenario: a company runs a vulnerability scan on Friday. The results take a few days to review, and by midweek, remediation efforts begin. But what about the five-day window between discovery and action? Or worse—what if the vulnerability emerged after the last scan and won’t be caught for another week? Attackers don’t wait. They are constantly scanning the internet, looking for unpatched systems within hours of a vulnerability being disclosed.
Read More: Why Proactive Attack Surface Management is Now Essential
